We Understand Your Business
As former landscape company owners, we know there’s a lot on your plate in any given day. Operations, financials and employee issues take top priority and marketing is often pushed to the back burner. Until the leads stop coming in.
We understand your landscaping business
As former landscape company owners, we know there’s a lot on your plate in any given day. Operations, financials and employee issues take top priority and marketing is often pushed to the back burner. Until the leads stop coming in.
When leads stop coming in, a company is forced to make tough decisions to make ends meet. Sell equipment or lay off good employees.
Crisis marketing kicks in. Lots of money can be wasted trying to fill the hopper with enough jobs to pay the bills.
Be proactive. Allocating a budget and creating a seasonal marketing plan provides predictable leads in your most profitable services. Tracking ensures consistent, measurable results.
Proven Marketing Strategies Specifically Designed For
Landscape Companies
Pool Installers
Turf Management Companies
Tree Care Services
A Little FAQ
Do you understand my industry?
You never have to worry about not looking your best because your web developer doesn’t understand your industry! Green Industry Advertising’s Founder has over 25 years of experience as a certified arborist, paver installer, and landscape designer. As a landscape company owner, he sold the same services to your target market.
How much does online marketing cost?
It depends on your goals and how fast you want to reach those goals. As a general rule of thumb, a startup company should allocate 3-5% of their projected gross sales to marketing. Growing and established companies should allocate between 5-7%. Our marketing campaigns typically range from $15K to $40K per year.
Do you offer packages?
Foundationally, our marketing principles are the same; however, we do not package our web marketing services for the landscape industry because every business is different. We customize projects and marketing campaigns based on the needs of the individual company.
Which marketing strategy is the best one?
This is a tricky question. With a properly allocated budget, the answer is “the strategy that brings in the best return on investment!” Larger marketing budgets will provide active marketing efforts focused on getting targeted leads. Limited budgets would focus more on managing citations on local directories and online reputation management.
Do you have contracts?
Our online marketing campaigns are based on a 12-month period. Organic search engine results require consistent, strategic effort to see an increase in page position. Google Ad campaigns should be continually refined to get the best conversions at the lowest cost per click. Our objective is to ultimately bring you the best ROI possible, and this requires a strategic 12-month plan.
Our Clients
Client since 2011
In 2011, Rye Beach Landscaping’s website wasn’t getting many online inquiries – but this was about to change fast! In the first year of working with us, Ben estimates that his company saw a 25% increase in calls.
Client since 2017
Groundhog Turf Care entered a very competitive lawn care market in 2017. By incorporating off-page SEO and video marketing strategies, we have improved their organic search engine ranking position (SERP) by 396%.
Client since 2011
By helping Giant Landscaping to prioritize and track their marketing strategies each year, we have seen this client’s business grow 370% since 2011 and establish themselves as a real player in the commercial market.
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